Welcome to Episode 115 of the F-Stop Collaborate and Listen podcast.
This week's guest is Brandi Mowles. Brandi is a Facebook and Instagram Advertising Strategist who works directly with a lot of photographers to help improve their advertising results on social media.
Brandi teaches us all about the essentials of Facebook and Instagram marketing and gives away some of her best secrets which will help you grow your business thoughtfully and successfully. Topics include:
- How to get started with Facebook and Instagram advertising
- Audiences and how to leverage them
- The Facebook "Pixel"
- Facebook Business Manager and its hidden secrets
- How to measure success in social media advertising
- Success stories and the strategies behind them
Please consider supporting the podcast on Patreon! There's a ton of bonus content over there for subscribers! Your support is critical - it helps with production costs and to improve the podcast over time. Thanks! We are growing closer to our goal of getting to $1,000/mo in support, at which point I will create an award to be given to a photographer that is a champion of conservation. Help us get there!
Links mentioned in the show:
We have 82 bonus episodes over on Patreon for anyone supporting the show at the $5/mo level. It is by far our most popular level of support because it grants you access to bonus episodes.
Weihao Pan - a landscape photographer living in China (our first on the show);
Taylor Gray - a travel and landscape photographer living in the Pacific Northwest;
We also have David Cobb from Photo Cascadia joining us on the podcast and;
Lastly we have a panel conversation with Aaron Reed and Colby Brown about marketing and business.