Welcome to Episode 079 of F-Stop Collaborate and Listen with Jason Matias!
Jason Matias is a fine art photographer based in Bellvue, Washington. Jason has been working hard behind the scenes to help other photographers sell their photography through his online masterclass "the art of selling art." Jason is a veteran and has a master's degree in organizational leadership - both experiences he has leveraged to develop his marketing and selling acumen. Jason defines his photography into two different concepts - comfortable isolation, and personification in nature. He leverages those concepts to market his work to potential buyers - something we discussed in great length on the podcast episode.
We covered some great topics this week, including:
1. The article about Jason in F-Stoppers.
2. Jason's "Art of Selling Art" service.
3. Email marketing.
4. The importance of persistence - "go for no."
5. Mediums for print and display for wealthy buyers.
6. Using and locating a gallery to display your work.
7. Creating work with a message that makes it more marketable to your target audience.
Please consider supporting the podcast on Patreon! There's a ton of bonus content over there for subscribers! Your support is critical - it helps with production costs and to improve the podcast over time. Thanks! Even $1 / mo helps a lot!
Over on Patreon this week, Jason and I discuss his really awesome process for how to find your voice as an artist - which I think is a totally unique and worthwhile process for landscape photographers to embark upon.
For links to items discussed and to see Jason's work - head over to my blog at www.mattpaynephotography.com